The Global Marketing Plan 

The Global Marketing Plan

• Must be four to five double-spaced pages of text in length (not including title, abstract, visuals, and references pages) and formatted according to APA style as outlined in the Writing Center’s APA StyleLinks to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft WordLinks to an external site. resource.
• Must include a separate title page with the following

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Title of paper in bold font

• • • Space should appear between the title and the rest of the information on the title page.
  • Student’s name
  • Name of institution
  • Course name and number
  • Instructor’s name
  • Due Date
• Page 2 Abstract (if your instructor requires) or intentionally leave blank. Note: The abstract states main topics covered in the paper.,
• Page 3 starts with the Executive Summary covers the highlights of the marketing plan and is considered a type of sales pitch., The paper continues into other topics with no page break.,
• Must use at least two scholarly sources in addition to the course text as well as citations for visuals.,
  • The Scholarly, Peer-Reviewed, and Other Credible SourcesLinks to an external site. table offers additional guidance on appropriate source types., If you have questions about whether a specific source is appropriate for this assignment please contact your instructor. ,Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
• Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your PaperLinks to an external site. guide.
• Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References ListLinks to an external site. resource in the Writing Center for specifications.
• Page 2 Abstract (if your instructor requires) or intentionally leave blank. Note: The abstract states main topics covered in the paper.
• Page 3 starts with the Executive Summary covers the highlights of the marketing plan and is considered a type of sales pitch. The paper continues into other topics with no page break.
• Must use at least two scholarly sources in addition to the course text, as well as citations for visuals.