Socio-Technical Systems

Socio-Technical Systems

I want the business to be a lounge that turns into a night club after hours that sells food, adult beverages and more.

Module 1 – SLP

Information Technology Systems as Socio-Technical Systems

Firms strive to achieve competitive advantage and gain customer loyalty by working with customers and getting to know them. This allows companies to better serve the needs of their customers who with ebusiness can be located anywhere in the world. Customers are diverse with different cultural backgrounds. Building customer relationship management systems requires an information technology infrastructure that collects the information about these customers (diverse customer groups) and provides management the needed analytics to understand the various customers. Many firms realize the need for a new product or service before the customer does. Take Uber or Travelocity for example where both firms are giving the customer control and convenience, integrated with the use of technology. Uber for example has done much to improve safety in riding in Uber vehicles which has been very important for females.

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Building CRM capabilities takes time and requires a data warehouse for the analytics. Travelocity started with the building blocks to learn about their customers and the best ways to deliver targeted market campaigns to them. In addition, Travelocity can respond quickly to offers from their suppliers. For example, at 8 AM, a major airline offered travel agencies a special fare from Los Angeles to San Juan, Puerto Rico. Travelocity quickly scanned their customers’ browsing behavior, pulled the e-mail addresses of 30,000 people in the Los Angeles area who had browsed, but not purchased, tickets to the Caribbean, and then generated an e-mail message to them. The response rate was incredible—with 25 percent of the recipients who had been e-mailed booking flights. This was an effective campaign measured by the response rate or take rate, as well as a highly efficient one as measured by the ROI from the profit on sales of those extra tickets.

SLP Assignment Expectations

Go to Salesforce, https://www.salesforce.com/ and review their solutions.,

Write a report in which you identify a business that you as an entrepreneur will start. ,Describe what the business does the services it sells to its customers how you will deal with diverse customers from many cultural backgrounds and how you could use Salesforce.com to jump-start the business., Prepare a diagram of the business processes in your firm showing how you will use Salesforce.com. ,This should take 2 to 3 pages. Socio-Technical Systems

Module 1 – Resources

Information Technology Systems as Socio-Technical Systems,

Required Reading

Enterprise resource planning (ERP) – From LinkedIn Learning,

Manufacturing BOMs and production orders – From LinkedIn Learning Socio-Technical Systems

Learning the essentials of Salesforce – From LinkedIn Learning

Manage customer relationships for free with HubSpot CRM – From LinkedIn Learning

Optional Readings and Video

Read Chapters 2 and 3 in:
Business Information Systems. (2020). The Saylor Foundation. www.saylorbooks.com. Creative Commons.

Read Chapter 1 in:
Information systems: A manager’s guide to harnessing technology. (2020). University of Minnesota Publishing, Creative Commons Book Publisher Information – Information Systems (umn.edu).

Enterprise Systems: